Hospitality plays a significant role in the culture and value system of Armenia. Today it has also become a promising direction of business activity. 

The direction is implemented by Impulse Business Management.

Within the direction Impulse Business Management manages the world's longest reversible cable car "Wings of Tatev", cafes, restaurants and hotels, co-working spaces, the VereV rope park and Dilijan City Park - objects of different scales and various forms of expression of hospitality.

In its work, the company uses effective business management tools and business process standards. This allows not only to achieve success rates in specific projects, but also to support the diversity of tourism infrastructure, create unique experiences for guests, and improve the industry as a whole.